The 5 indicators every SME should watch every morning.

What you'll find in the guide

Most SMEs have data; what they lack is visibility. This guide shows, indicator by indicator, what to measure and how:

• 1 · Real margin per product or service: where you earn and where you lose money (not the theoretical margin on the price list).
• 2 · Days of stock / available capacity: avoid stock-outs without tying up capital.
• 3 · Days Sales Outstanding (DSO): the silent sign of cash-flow stress.
• 4 · On-Time Delivery (OTD): what delays really cost you.
• 5 · Cost per hour produced: the effective cost, not the budgeted one.
• ✓ Self-assessment checklist: how many of these can you see today, in under 5 minutes?

Each indicator includes the formula, what to show on the dashboard and the most common pitfall. No jargon, no unnecessary theory.